FOUNDER'S NOTE

At the heart of everything I do is a simple desire: to create space and belonging for people everywhere.

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​We’re living in a time of disruption, one that can feel like we are breaking down and becoming fragmented.​

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But I see something else: an opportunity to come together like never before. 

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When poutine expands to tandoori style,

when Greek yogurt becomes a morning staple,

when yoga turns into a global wellness movement,

we’re witnessing belonging in action.​

These are not feel-good anecdotes of small cultural adjustments - they’re stories of multi-billion dollar business successes. And food and beverage companies are leading the way.

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In places like Canada, there is a quiet transformation underway – changes in demographics, technology, environment and society are creating new needs, new audiences and new ways to connect​.

For food and beverage businesses, this is a time of incredible new growth possibilities. The challenge is to understand your new environment and reorient yourself to capture the hidden growth. 

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This is why I started Hidden Sight, to help businesses understand the new marketplace they find themselves in, see the opportunities and act on them.

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Because, it is my belief, that when companies truly understand and reflect the people they serve, they don’t just do better business. They build better communities, and in doing so, they create belonging everywhere.​

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- Archana ​​​