YOUR GROWTH IS HIDING IN PLAIN SIGHT.
I help founder-led food and beverage brands scale what they've built.
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As a founder, you've built on strong instincts. But now, instinct needs the backing of clear strategic vision and planning.
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I deliver brand strategies that get every part of your brand working together to drive the next stage of growth.
MY SERVICES
The Future Fit Scan gives you a fact-based, structured diagnostic of how clearly your brand is positioned for the next stage of growth.
We look at where your strengths lie in your marketing mix, where it is working against you, and what it will take to scale.
You receive a full diagnostic report, presentation of findings, and a frank assessment of what actually matters.
Brand growth strategy for brands with a specific strategic question that needs rigorous thinking and a clear answer.
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Common starting points: brand architecture decisions (portfolio, sub-brands, occasion framing), marketing mix refinement to accelerate shelf velocity, or preparing a brand narrative for an investor or board conversation.
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We work together to define the question, build the thinking, and arrive at a recommendation you can act on with conviction.
For founders who want an independent, senior strategic perspective as they make decisions, not just at project milestones.
A monthly working session plus ongoing access for decisions that can't wait: a retailer asking for a category response, a competitive entrant you need to think through, a team disagreement about where the brand should go next.
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This is a thinking partnership with someone who has seen these patterns before.
ABOUT ME​
I've spent 20+ years leading strategy and marketing at some of the world's most respected food, beverage and consumer brands — including Kellogg, PepsiCo, L'Oréal and Roche — across Canada, the U.S., India and China.
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In that time I've launched innovations, revived underperforming brands, and redefined categories to create new growth. I've done it by anchoring in deep consumer understanding and creating strategies that get every part of the marketing mix working together to solve real consumer needs. And I've seen, time and again, the power of a strong and coherent brand to drive consumer choice.
That hard-won knowledge is what I now bring to founder-led food and beverage brands in Canada. I know what rigorous brand-building looks like in practice and the tough strategic choices that have to be made to generate real growth. That's the work I'm here to do with you.
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