<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Hidden Sight]]></title><description><![CDATA[Strategic planning for Food and Beverage brands looking to expand in the Canadian market.]]></description><link>https://www.hiddensight.ca/insights</link><generator>RSS for Node</generator><lastBuildDate>Sat, 01 Aug 2026 19:24:12 GMT</lastBuildDate><atom:link href="https://www.hiddensight.ca/fr/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Trouver la catégorie à laquelle vous appartenez réellement]]></title><description><![CDATA[Le produit auquel vous vous comparez et le moment que vous occupez ne relèvent pas toujours de la même catégorie. Quand ils divergent, c'est un choix stratégique, pas du bruit à ignorer.]]></description><link>https://www.hiddensight.ca/fr/post/trouver-la-cat%C3%A9gorie-%C3%A0-laquelle-vous-appartenez-r%C3%A9ellement</link><guid isPermaLink="false">6a5fd8578517aa4ed3fb1f7a</guid><pubDate>Tue, 21 Jul 2026 20:42:07 GMT</pubDate><dc:creator>Hidden Sight</dc:creator></item><item><title><![CDATA[Finding the Category You Actually Belong To]]></title><description><![CDATA[What product you compare yourself to and what occasion you fill aren't always the same category. When they diverge, it's a strategic choice, not noise to ignore.]]></description><link>https://www.hiddensight.ca/post/finding-the-category-you-actually-belong-to</link><guid isPermaLink="false">6a5fd6ce63357ddf4dccd916</guid><pubDate>Tue, 21 Jul 2026 20:34:35 GMT</pubDate><dc:creator>Hidden Sight</dc:creator></item><item><title><![CDATA[3 questions à se poser avant de planifier l'année 2027]]></title><description><![CDATA[C'est la saison de la planification. Avant 2027, réexaminez trois hypothèses : votre catégorie,
vos concurrents et la cohérence de votre marque.]]></description><link>https://www.hiddensight.ca/fr/post/3-questions-%C3%A0-se-poser-avant-de-planifier-l-ann%C3%A9e-2027</link><guid isPermaLink="false">6a503bd5661479e527dff72d</guid><pubDate>Fri, 10 Jul 2026 00:32:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e5c74_9f1034e574604d20b84bada66464738c~mv2.jpg/v1/fit/w_797,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hidden Sight</dc:creator></item><item><title><![CDATA[3 Questions to Ask Before You Plan for 2027]]></title><description><![CDATA[It's planning season for brands. Before committing to 2027, reconfirm three assumptions: your
category, your competition, and your brand's consistency.]]></description><link>https://www.hiddensight.ca/post/3-questions-to-ask-before-you-plan-for-next-year</link><guid isPermaLink="false">6a5014ddcb673b1177c70a7e</guid><pubDate>Fri, 10 Jul 2026 00:19:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e5c74_0e3da0cfc1d24758acf6093d97e168c6~mv2.jpg/v1/fit/w_794,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hidden Sight</dc:creator></item><item><title><![CDATA[Packaging: The Silent Killer of SKU Velocity]]></title><description><![CDATA[Paru dans Food in Canada (June 18, 2026) “Packaging tends to get treated as a cost line and a compliance exercise. In fact, it is a strategic asset that decides, in three seconds, whether you stay on the shelf or get added to the cart.” Lire l'article.]]></description><link>https://www.hiddensight.ca/fr/post/packaging-the-silent-killer-of-sku-velocity-1</link><guid isPermaLink="false">6a47e0165d6915f6f0c3933c</guid><pubDate>Thu, 18 Jun 2026 18:12:28 GMT</pubDate><dc:creator>Hidden Sight</dc:creator></item><item><title><![CDATA[Packaging: The Silent Killer of SKU Velocity]]></title><description><![CDATA[Featured in Food in Canada (June 18, 2026) “Packaging tends to get treated as a cost line and a compliance exercise. In fact, it is a strategic asset that decides, in three seconds, whether you stay on the shelf or get added to the cart.” Read the article.]]></description><link>https://www.hiddensight.ca/post/packaging-the-silent-killer-of-sku-velocity</link><guid isPermaLink="false">6a47d91bfd494c5f10d5bb25</guid><pubDate>Thu, 18 Jun 2026 04:00:00 GMT</pubDate><dc:creator>Hidden Sight</dc:creator></item></channel></rss>